Sales & Marketing

Sales and marketing

With 20+ years in an international business environment and having responsibility for some of the most demanding customers in the industry I have come to learn a thing or two about complex sales processes.


My sales responsibilities have generally involved complex product and solutions, mainly working with larger multinational organizations. The project horizons are normally been 12-18 months and involves many different stakeholders, which requires flexibility, patience and people skills. The privilege of meeting customers in 40+ countries also teaches one a thing or two about cultural differences. Advanced sales means influencing at the right time in the right place and communication and presentation skills are critical!


Below are some selected clients and customers I’ve worked for/with during various periods for different companies:

     Ericsson -Global / 1997-Today


  • Leoch Batteries, Batteries 2018-Present
  • NorthStar Group, Energy storage systems 2005-2017
  • Power-One, DC Power systems 1999-2005
  • Techsite International, Telecom Shelters 1997-1999

Ericsson Office Indonesia

     Nokia -Global / 1997-Today


  • Leoch Batteries, Batteries 2018-Present
  • NorthStar Group, Energy storage systems 2005-2017
  • Power-One, DC Power systems 1999-2005

On display Nokia HQ in Finland

     Huawei -Global / 2005-2017


  • NorthStar Group, Energy storage systems 2005-2017

Huawei HQ Shenzhen China

     ZTE -Global / 2005-2017


  • NorthStar Group, Energy storage systems 2005-2017

ZTE Building Shenzhen China

     Telia / 1997-2017


  • NorthStar Group, Energy storage systems 2005-2017
  • Power-One, DC Power systems 1999-2005
  • Skylane Optics, Optical Transcievers 2017

Telia Group HQ, Solna Sweden

     Tele2 / Net4Mobility 1997-2017


  • NorthStar Group, Energy storage systems 2005-2017
  • Power-One, DC Power systems 1999-2005
  • Skylane Optics, Optical Transcievers 2017
  • Techsite International, Telecom Shelters 1997-1999

Tele2 Group HQ, Kista Sweden

     Telenor  1997-2017


  • NorthStar Group, Energy storage systems 2005-2017
  • Power-One, DC Power systems 1999-2005
  • Techsite International, Telecom Shelters 1997-1999


Telenor Sweden HQ, Solna, Sweden

     American Tower  1997-2017


  • NorthStar Group, Energy storage systems 2005-2017


     Telcel / America Movil Group Tower  2005-2017


  • NorthStar Group, Energy storage systems 2005-2017 

         (In cooperation with Ericsson & Nokia)